Founded in 2019 in Bengaluru. 24 people running strategy, creative, media, web and software - so nobody can point at the other agency when the numbers slip.
Two of us were in-house marketers who kept receiving agency decks full of impressions and reach - numbers that never reconciled with what the sales team saw in the CRM. BMU began as a reporting fix for three clients, and the services grew backwards from there: if we were going to be judged on leads, we wanted control of the creative and the landing page too.
Every restaurant client asked the same thing about menu QR codes. Every developer asked the same thing about routing enquiries to WhatsApp. Rather than rebuild it per client, we productised it. BMU QR, Smart Review and AI Studio all started as internal tools we were already maintaining.
Twenty-four people in HSR Layout, working with brands across nine cities. We still take on a limited number of retainers each quarter, because the model only works if the strategist on your account can name your top five keywords from memory.
These cost us pitches occasionally. They're also why clients stay past the first year.
If a campaign underperformed, it's in the report before you have to ask. Agencies that only surface wins are managing your perception, not your pipeline.
Ad accounts, pixels, domains, CRM records and QR data are created under your ownership on day one. Leaving should cost you a password change, not a migration project.
If we solve the same problem for a third client, it becomes a product. That's why our software is priced like software and not billed as custom development.
We cap new retainers each quarter. A strategist carrying eleven accounts is a strategist reading your brief for the first time on the call.
2019
Founded in Bengaluru with three retainer clients
2021
First real estate launch campaign; drone and video brought in-house
2023
BMU QR released after eighteen months as an internal tool
2024
AI Studio launched; first pan-India D2C accounts
2026
24 people, 140+ brands, ₹38Cr in managed ad spend
No account-management layer between you and the people doing the work. You meet your strategist on the first call and they stay on the account.
Co-founder & Head of Strategy
Real estate, hospitality
Co-founder & Head of Technology
Web, apps, automation
Performance Lead
Meta, Google, attribution
Creative Director
Brand systems, packaging
Content Lead
UGC, creators, social
SEO Lead
Technical, local, Google Business
We'll tell you on the first call if you'd be better served elsewhere. It happens about one time in five.
