Marketing for hotels & resorts
Every booking through an aggregator costs 15 to 25 percent. The work here is making the direct channel good enough - and visible enough - that guests choose it.
+34%
Direct booking share lift
−28%
Cost per direct booking
Monthly
Content refresh cadence
The problems we're called in for
OTAs take the margin
How we fix it: Direct booking funnels with rate parity messaging and a better on-site experience.
Property looks like every other property
How we fix it: Drone and lifestyle content that shows the location, not just the room.
Reviews arrive after the guest leaves
How we fix it: Checkout feedback that catches problems while they're still fixable.
Seasonality swings hard
How we fix it: Campaign calendars planned around your occupancy curve, not a generic one.
What a hotels & resorts engagement looks like
Sequenced, not simultaneous. Each step gets the previous one working first.
- 1
Drone and property content library
- 2
Direct booking landing pages and offers
- 3
Google Business Profile and Maps visibility
- 4
Checkout feedback and review routing
- 5
Seasonal campaign calendar with budget pacing
Let's talk about your hotels & resorts pipeline
A 30-minute call, a look at your current numbers, and a written plan within three working days. No deck, no pressure.