Marketing for fitness & beauty
These are proximity businesses - almost every customer lives or works within a few kilometres. That makes local search and social proof do more work than broad awareness ever will.
+38%
Trial to membership
−25%
No-show reduction
Top 3
Local pack keywords
The problems we're called in for
Competing on price alone
How we fix it: Content that shows results, trainers and atmosphere rather than discounts.
Trial visitors don't convert
How we fix it: Post-trial WhatsApp sequences with a clear membership offer.
Bookings happen over phone
How we fix it: Online booking with reminders and rescheduling.
Reviews skew negative
How we fix it: Feedback collection at checkout, routed by sentiment.
What a fitness & beauty engagement looks like
Sequenced, not simultaneous. Each step gets the previous one working first.
- 1
Google Business Profile and local pack optimisation
- 2
Trainer and transformation content, monthly
- 3
Trial-to-membership automation
- 4
Online booking and reminders
- 5
Review collection via QR at checkout
Let's talk about your fitness & beauty pipeline
A 30-minute call, a look at your current numbers, and a written plan within three working days. No deck, no pressure.