Marketing for schools & colleges
Education marketing lives and dies by the calendar. Campaigns are planned backwards from admission deadlines, with nurture sequences that keep a parent engaged for the months in between.
+41%
Enquiry to application rate
−26%
Cost per application
90 days
Nurture sequence length
The problems we're called in for
All spend crammed into two months
How we fix it: Year-round awareness with spend weighted to the enquiry window.
Parents research for months
How we fix it: Nurture sequences over email and WhatsApp until the decision point.
Campus doesn't come across online
How we fix it: Drone and walkthrough films, student testimonial content.
Counsellors lose track of enquiries
How we fix it: CRM with stage tracking and automatic follow-up reminders.
What a schools & colleges engagement looks like
Sequenced, not simultaneous. Each step gets the previous one working first.
- 1
Admission-cycle campaign calendar
- 2
Campus film and student content
- 3
Enquiry landing pages by programme
- 4
Long-cycle nurture over WhatsApp and email
- 5
Counsellor CRM with follow-up automation
Let's talk about your schools & colleges pipeline
A 30-minute call, a look at your current numbers, and a written plan within three working days. No deck, no pressure.