Marketing for ecommerce & d2c
D2C economics come down to creative refresh rate and cost of acquisition. AI-generated catalogue imagery lets us test weekly instead of quarterly, which is usually where the CAC improvement comes from.
−41%
Cost per acquisition
Weekly
Creative refresh
420
Images per batch
The problems we're called in for
Creative fatigues in two weeks
How we fix it: AI Studio produces new variants faster than a studio schedule allows.
CAC creeping up
How we fix it: Structured creative testing and funnel-stage budget allocation.
Shoot costs eat the margin
How we fix it: Catalogue imagery generated and retouched at a fraction of studio cost.
No post-purchase loop
How we fix it: Review collection, repeat-purchase flows and WhatsApp broadcasts.
What a ecommerce & d2c engagement looks like
Sequenced, not simultaneous. Each step gets the previous one working first.
- 1
Catalogue imagery via AI Studio
- 2
Weekly creative testing rounds
- 3
Full-funnel Meta and Google structure
- 4
UGC and creator seeding
- 5
Retention flows over email and WhatsApp
Let's talk about your ecommerce & d2c pipeline
A 30-minute call, a look at your current numbers, and a written plan within three working days. No deck, no pressure.